Year of Completion
2023
Class Name
Digital Design Studio
Categories or Disciplines
Digital Branding
Web Design / UI Design
UX Design
Brand Identity
Project Description
A digital branding project reimagining Surfrider Foundation’s logo, website, and online presence to strengthen its identity, elevate its mission, and deepen the connection with its coastal-protecting community.
Project Concept/Design Goals
This project focuses on redefining the Surfrider Foundation’s digital brand to better communicate its mission of protecting oceans and coastlines. The goal is to create a more memorable and cohesive identity through a redesigned logo, website, and online presence that stands out within the crowded nonprofit space. By emphasizing personality, clarity, and community connection, the design aims to strengthen brand awareness and inspire greater engagement from volunteers and supporters.
